As an IBM Event Marketing Manager, you will have a real passion for planning, developing and delivering high quality, creative client experiences which help differentiate IBM from the competition at various points in the buyer’s journey in order to build and progress business to business sales pipeline.
You will be required to lead a wide variety of events spanning multiple event types including executive round tables and meetings, third party sponsorships including trade show and speaker participation, proprietary events both large and small, road shows, unique client hospitality and internal sales enablement and leadership events.
You will lead event program budgets within IBM processes and guidelines to ensure an expected return on investment. In addition, the use of IBM global tools, processes and technologies will be required to document, track and execute events.
As a member of a large group of event managers, you will be expected to be a trusted team player with tight-knit collaboration and interpersonal skills who can expertly lead meetings and run their project plans. You will act as an event marketing consultant offering mentorship, creative solutions and assistance to various demand program leaders on all aspects of event management.
You will be responsible for agency and vendor relationships throughout the course of the event process, ensuring services are delivered in line with the scope of work.
Some travel will be required primarily within Canada, on occasion in the US.
Who are the primary teams this person will work with?
Event manager would be part a diamond team working in an agile fashion and engaging with various partners within marketing and sales primarily.
What personality traits would make a person successful in this role?
Teamwork, ability to work under pressure balancing various projects and tight timelines, ability to communicate at various levels of the organization, positive attitude, passionate about events, comfortable working with global processes and compliance
Why would someone want to be part of this group?
As a member of an agile marketing team, you would be responsible for crafting and executing extraordinary client experiences that help IBM build and progress sales pipeline.
NOTE: this role is located at our downtown Toronto office, 185 Spadina Ave
Required Technical and Professional Expertise
Five (5)+ years of previous event marketing experience required - both proprietary and more specifically 3rd party events including tradeshow booth creation.
Excellent project management skills with an eye and attention for details
Self-motivated and must have the ability to manage multiple events at one time.
Must be able to assess and prioritize workload in a strict deadline-driven environment
High levels of energy, passion, enthusiasm, initiative, flexibility, good humour, commitment.
Ability to communicate at all levels of the organization
Ability to manage multiple events at any given point in time.
Strong Microsoft Office skills - Excel & PowerPoint
Ability to embrace new ideas and the confidence to make recommendations for change.
Preferred Tech and Prof Experience
• Experience infusing digital/social/mobile elements into events would be an asset.
• Campaign management or communications experience would be an asset.
• Ability to speak French will be an asset but not required.
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.