Location Preference: Massachusetts (Cambridge), Georgia (Atlanta), & Texas (Austin)
As the Program Manager for Competitive Intelligence at IBM Security, you will help build clear, concise, compelling insights to identify our competitors’ offering, pricing, and go-to-market strategies. Working with Product Management, Sales, Marketing, and Market Intelligence you will maintain in-depth knowledge of the IBM Security portfolio and help differentiate our offerings from the competition. You will manage a program to gather information that will help uncover competitors’ strengths and weaknesses, as well as opportunities and threats. You will also direct research into competitors’ product, marketing, messaging, and pricing strategies.
Required Technical and Professional Expertise
Provide an objective viewpoint based on an in-depth understanding and analysis of IBM solutions and competitive information.
Make recommendations on product strategy and sales tactics to enable IBM Security to win in the market
Manage a team to develop and publish collateral for product management support, including news flashes, response guides and product comparisons
Collaborate with product marketing and product management to assist with product launches by developing competitive support material and providing competitive readiness plans
Work on special competitive intelligence assignments as assigned
Will be expected to work autonomously in the development of project plans, requirements, timelines, deliverables, etc.
Preferred Tech and Prof Experience
Lead competitive threat assessments to develop rigorous team assumptions about key competitors
Provide win-loss analysis to support business reviews, case studies, and sales team training
Continuously update competitive insights as an ongoing part of existing strategic processes
Work to increase the value of competitive intelligence processes and practices, and analyze the success of these programs
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.