IBM Product Marketing - IBM Enterprise Storage in RESEARCH TRIANGLE PARK, North Carolina

Job Description

Discover what you can do at IBM.

Startups are exciting. That’s why we’ve never stopped. For over a century IBM has been a company of inventors and innovators. We power the most important industries on the planet

from the biggest banks to telecom to scientific research. Our IT infrastructure portfolio features the Gartner-ranked best in class Flash and Software Defined Storage portfolio and you may not even know it but there's hardly a part of your daily life that isn't touched by an IBM Storage System.

The IBM Systems team has first dibs on just about every cool pilot in the company. We're design thinkers who get to spend time honing new skills. We’ve changed the way IBM does marketing. Oh yeah, and we make mainframes – the Big Iron beneath the hood of just about everything big anyone’s ever done with data – and ALL the data storage and software that it takes to build the next gen IT infrastructure that can think, learn, predict, and compete in the cognitive era. For most, the future is coming. At IBM Systems, we're already delivering it.

If you like the idea of working on a legendary brand – yes, the one that invented the typewriter, the personal computer, the mainframe, and put a man on the moon – then come create with us and help amplify our voice.

About The Role

We’re looking for a highly senior storage product marketer to report into the Director of Product Marketing for IBM Enterprise Storage and Software Defined Infrastructure that will act as a voice of the client to the company and voice of storage from IBM to clients and business partners. This veteran storage product marketer will possess a deep understanding of storage systems and all flash array markets, the competitive landscape, its buyers and will drive products in terms of positioning, messaging, customer development and overall go to market leading up to a launch. Post-launch this storage product marketer will help with sales enablement and focus on driving demand, adoption, and the overall success of the product. This role is a critical fulcrum for the team and will work cross-functionally, unifying, influencing and motivating peers across various roles within marketing and stakeholder organizations (e.g. offering (product) management, performance marketing, communications, field marketing, IBM sales, and business partners).

Responsibilities include but are not limited to:

  • 7-10 years related product marketing experience in the Storage industry.

  • Bachelor’s Degree in Marketing, Engineering or equivalent experience. MBA and/or Engineering background a plus.

  • Proven track record in customer facing storage product marketing roles

  • Understanding of and experience with direct sales and channel sales coverage models.

  • Strong presentation skills to demanding technical and/or decision maker audiences.

  • Excellent verbal and written communication skills

  • Creative thinker and problem solver.

  • Strong business acumen understanding of data management practices and storage infrastructure

  • Willingness to travel

  • Conduct storage market and client research to gather data and insight about target personas, buyer needs and the purchasing decision process for our products, including key buyer roles.

  • Prepare, plan and execute launch processes for new product introductions

  • Define messaging and value propositions for new product introductions; be able to translate technical information to value and use case messaging

  • Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint

  • Be the marketing SME for their product or product set

  • Define the market opportunity; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy

  • Serve as market-facing storage SME/thought leader and interface with industry analysts and press as a company representative

  • Have a deep knowledge of the storage market and the full competitive landscape

  • Assist in product naming by providing market, competitive and customer context

  • Develop customer references, testimonials and case studies for external and internal use

  • Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts

Required Technical and Professional Expertise

  • 5+ years product marketing experience, preferably in an enterprise B2B technology company

  • Desire to work in an individual contributor role at a senior level

  • Excellent written, verbal and presentation skills

  • Existing familiarity with IT infrastructure products is a plus

Preferred Tech and Prof Experience

  • Results oriented with excellent analytical acumen

  • Proven success in creating and executing messaging strategies

  • Strong writing, communication, presentation development and delivery skills

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.