IBM Content Marketing - IBM Hybrid Cloud in RESEARCH TRIANGLE PARK, North Carolina

Job Description

Content Marketer IBM Hybrid Cloud

Content Marketing Strategists are the creative field leaders who will drive the day-to-day planning and execution of content design and creation – culminating in IBM’s stories and messages cutting through the clutter of the market. This role reports to the Director of Marketing with guidance from Editor in Chief. The Content Marketing Strategist role includes but is not limited to:

Content Strategy: Assist in the development of the content strategy for campaigns and Business Unit priorities including the creation of targeted, buyer-centric content journeys, narratives, and the corresponding deliverable plans. Work with Strategists to gather audience, competitive, prior content and campaign performance data and insights, as well as best practices to inform campaigns. Execute content reviews and audits to keep content fresh, relevant, and engaging.

Content Development and Creation: Lead the process to turn data/insights into sparks of creativity and relevant stories. Own the creative parts of the briefing process and co-develop the consideration set for content partners (whether internal or external) to consider as part of the RFP process. Find stories and build recommendations (from internal and external sources) to present to the Editorial Board. Create original ideas and content by writing copy, treatments, and other assets.

  • Content Models: Provide input into the appropriate creation model (in-house, agency, partner, etc) depending on creative and budgetary considerations.

  • Talent Strategy: Work closely with the diamond team digital marketing and social leaders to develop talent/influencer strategy and oversee execution when part of story creation process.

  • Content Negotiation: Work with Media teams to help ensure partners maintain our creative essence.

  • Production Oversight: Own the responsibility for content production across channels and format types. Work with and manage creative/editorial resources to develop original content. Measure and monitor all content performance to ensure quality and success metrics of content created by partners/people. Manage content program execution.

  • Workflow Management: Upload, monitor, develop, and measure content using a Workflow management tool (e.g. Kapost). Ensure all content meets SEO guidelines, has keyword focus, cross links, and clear calls to action. Deliver assets to the relevant teams for finishing, tagging and flighting

  • Optimize Content: Develop and oversee the creative concepts for message testing, A/B testing, and other proof-of-concept activities as required. Make recommendations for optimizations, deleting or extending content based on performance.

Required Technical and Professional Expertise

  • A degree in the Arts, Communications, Journalism, English or other similar creative writing and/or design field is strongly preferred.

  • Candidate must have strong writing and editing skills. Candidates will be asked to submit writing samples and the interview process may involve the development of work to demonstrate your skills in a simulated environment.

  • This job may require travel between 20% to meet with BU personnel, key content and agency partners, etc.

  • Must have 8+ years of experience in a content role preferably at an agency, technology company, new media company or brand content studio

  • Committed to flawless execution

Preferred Tech and Prof Experience

None

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.