IBM Web Optimization Specialist in DALIAN, China

Job Description

As a web owner to drive organic pipeline, accountable for the web performance and management for selected web segments

  • Co-owner with WW and market Digital focal for digital plan and of the digital performance

  • Localize and maintain WW web architecture to market (deploy new pages, implement redirects.)

  • Optimize the pages in terms of contents, structure and page flow and offer placement to improve the web responses

  • Implementation of local SEO strategy

  • Maintain tagging and tracking hygiene for performance tracking

  • Analysis of Web performance and customer experience, provide optimization action plans

  • Assessment comparing with local competitors

  • Master Digital tools

Required Technical and Professional Expertise

  • Digital Demand Generation Programs understanding (Paid Media, SEM, Programmatic marketing, social …)

  • Web performance analysis

  • Web optimization with tools and data

  • SEO

  • Marketing campaign understanding

  • Project management skill

Preferred Tech and Prof Experience

N/A

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.