IBM Security - CISO Content Marketing Manager in Bethesda, Maryland

Job Description

Join the largest startup, and proven global leader, in the Security industry to protect our planet from emerging cyber threats. Tell the world how you, Watson and IBM Security fight to defend businesses, institutions and governments across 130 countries. Make a difference in everyday lives by safeguarding our most valuable information from corporate intellectual property to your family photos. e a part of IBM’s rich history of innovation and research to deliver solutions built on the foundation of over 3,500 security patents. Are you ready to help us fight the bad guys?

As the Content Marketing lead for the Chief Information Security Officer (CISO) program, you will be making a lasting impact for the IBM Security business unit. By understanding the CISO’s challenges and needs, you will shape our voice in the market and support the thought leadership and demand generation efforts of the IBM Security business.

The Security marketing team is looking for a passionate marketer who loves to think big and bold to create the go-to-market strategy, supporting assets and content for our CISO program. The ideal candidate would be a strong marketing athlete that’s able to quickly immerse themselves into CISOs behavior, craft compelling narratives that differentiate IBM Security from the competition, and deliver interesting stories through dynamic assets and channels.


  • Continually stay abreast of CISO’s aspirations, fears and behaviors

  • Create and maintain CISO value propositions and associated narratives for campaigns, events, and communications

  • Develop key content assets that position IBM Security as a trusted CISO partner and set us apart from the competitive landscape

  • Work across the IBM Security portfolio teams to ensure the CISO message supports the breadth of our business value

  • Work with geography marketing teams to evaluate the CISO message, assets, and campaign nuances for their regions to ensure that we’re delivering a worldwide CISO story

Candidate must be able to work out of our Austin, TX, Atlanta, GA, Cambridge, MA.*

Required Technical and Professional Expertise

  • Proven expert at messaging and storytelling

  • Very strong writing skills essential – frequent writing is a requirement

  • Communications – able to work in a matrixed organization with a variety of marketing roles, as well as sales and offering management roles

  • Ability to deeply understand and profile target buyers – their needs, wants, beliefs, as well as how and when they learn about technology solutions to their business problems

  • Execution and project management skills

  • Readiness to travel 10% annually

  • Fluency in English

Preferred Tech and Prof Experience

  • See above

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.