IBM Channel Marketing Manager in BEIJING, China

Job Description

  • Job Description

  • Support Analytics BU for channel development, Influence BPs to collaborate with IBM, generate incremental pipeline, build skills on IBM offerings, displace competitors and accelerate revenue growth

  • Define and execute partner marketing plans and programs, aligned with business unit strategies, which create incremental demand for IBM offerings

  • Establish sustaining external BP relationships, influencing BP execs and marketing leaders to invest their firm’s time and resources with IBM

  • Accelerate revenue growth thru channel development, pipeline performance and entry into new markets

  • Lead overall channel expansion in GCG, drive new business partner recruitment and engagement for ecosystem transformation.

  • Required Skills

  • Deeply understanding Analytics SW market and partner ecosystem. Apply marketing skills and business development principles to define partner plans and programs which expand IBM’s marketing capabilities. Act as partner advocates within IBM, as well as external consultants to BP marketing and business execs, in order to influence and align IBM and BP strategies and investments

Required Technical and Professional Expertise

Deeply understanding Analytics SW market and partner ecosystem.

Apply marketing skills and business development principles to define partner plans and programs which expand IBM’s marketing capabilities.

Act as partner advocates within IBM, as well as external consultants to BP marketing and business execs, in order to influence and align IBM and BP strategies and investments

Preferred Tech and Prof Experience

none

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.