IBM Designer Experience Content Strategist in AUSTIN, Texas

Job Description

The Designer Experience Content Strategist is a hybrid role comprising both design research and content strategy. The IBM Designer Experience team is a talented group of designers, developers, and content creators who ensure that IBM is the best place for designers to practice their craft and grow their skills. The team's work materially impacts the everyday lived experiences of IBM's 1,600 designers


  • Two teams operated under one program co-located in Austin.

  • Work alongside leadership, design, and development teams to craft meaningful digital and software experiences through words.

  • Rationalize communications across teams on the IBM Designer Experience program.

  • Manage the IBM Designer Experience program’s content calendar to ensure timely publication of updates to the website and any other communications.


Radar is a suite of internal tools to assess user and customer journeys, and to synthesize organizational priorities to better support these journeys.

  • Conduct generative research to understand and empathize with user’s mental models.

  • Synthesize research to derive insights about their relationship to core concepts.

  • Identify strategies to introduce service design concepts into business systems.

  • Evaluate and iterate on key project concepts, language, and content.


Duo is the design aesthetic that provides the overarching philosophy and underlying principles that govern and guide everything Designed by IBM .

  • Craft conversational brand voice guidelines with other IBM content writers.

  • Conduct content audits of competitive design systems and industry standards to differentiate the Duo Design System (the IBM-wide unified design system)

  • Translate user needs into well written documentation that helps designers and non-designers apply the design system to various use cases

  • Work alongside developers to deliver content templates

  • Write and edit technical design system guidelines, including but not limited to topics like color, icons, motion, grid, components, principles, philosophy

  • Communicate eloquently with clients, stakeholders, users, and third party service providers about Duo’s value

Required Technical and Professional Expertise

  • Demonstrated communication skills—the ability to connect with audiences in creative ways

  • Proven experience of work on content/design projects

  • Experience in copywriting and editing

  • Detail oriented: you absolutely sweat the small stuff

  • Solid understanding of project management principles

  • Outstanding organizational and planning abilities

  • Proven experience in storytelling

  • Proficient in English

  • Ability to work with remote teammates in a fast-paced environment

  • BS/BA in public relations, communications, marketing, design, or relevant field

  • Experience in design research: generative and qualitative

Preferred Tech and Prof Experience

  • Photo, audio, and video-editing skills

  • Experience in corporate communications and marketing a plus

  • Communicating to a global and multicultural audience

  • Background in CX or UX

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.