IBM Analyst Relations Manager –Hybrid Data Management Specialist in Armonk, New York

Job Description

IBM is looking for a Hybrid Data Management Specialist to raise the visibility of the IBM Analytics and AI business unit.

The specialist will work closely with the IBM Analytics business unit multi-disciplinary teams of strategists, designers, and technologists to deeply understand the offerings and communicate IBM Analytics and AI vision and capabilities to the influencer community.

The candidate must respond to 25+ competitive reports per year, project managing through the entire research life cycle; this process requires research and resource collaboration with multiple offering (product) management, development and marketing teams. The candidate must be proficient in storytelling and both persuasive and technical writing, while aiming to influence analyst positioning of Analytics and AI. Writing with precision and attention to detail is paramount.

The candidate must develop the Analytics and AI analyst strategy, generate creative messaging, and deliver the content about Analytics and AI to key analysts and influencers who cover the digital transformation space. The candidate must influence the influencers with positive and informative materials, build relationships to build trust and to enhance analysts’ understanding of our capabilities and increase IBM “share of mind” as they speak and write reports.

Analytics and AI represents an important and strategic imperative for IBM. The candidate will need to link what Analytics and AI is doing today with the emerging technologies and strategic investments of tomorrow.

This position is part of the Analyst Relations department. Candidate will report to leader of Analyst Relations Analytics and AI group with dotted line into Analytics and AI business unit leadership.

Analyst Relations is at the nexus of IBM sales and strategy. AR plays a critical, cross-functional strategy role by working with experts at many different levels of the organization across offering (product) management, engineering, communications, sales and marketing teams while leveraging important technology analysts.

Analyst Relations is considered a strategic function at IBM, as it drives revenue and influences strategy.

This Analytics and AI specialist should have a strong background in writing and creating strategic content with a keen eye for key competitive differentiation. Significant experience presenting material in large and small venues is required as well as a background in market research, communications, data analysis, and competitive positioning. This role requires the ability to work on multiple fast paced projects at the same time, strong analytical skills, and experience evaluating qualitative and quantitative research in the tech sector. This candidate must also enjoy building relationships with industry influencers and internal stakeholders. Candidate will be a delicate blend of technical and business.

The candidate will interact with colleagues across IBM’s global offices to build and nurture strong internal relationships that will be leveraged to engage with leading influencers to help elevate IBM’s story and customer successes.

RESPONSIBILITIES

  • Develop, manage and execute a targeted Analytics and AI plan for the influencer community; educate the most influential industry/technical analysts, hybrid analysts, bloggers, marketers, etc., who work with existing or prospective IBM customers, key global media and financial markets

  • Embed with the business unit to influence strategy while improving analyst/influencer perceptions and relationships year-over-year

  • Ensure Analytics and AI business unit in IBM is highlighted against its competitors and the markets that IBM competes in; shape the perception of IBM and the value it brings to its customers

  • Monitor the competitive landscape and strategic developments for Analytics and AI ; share relevant analyst and influencer research and implications with senior management to shape BU strategy and offerings

  • Connect key IBM executives with expert analysts/influencers for advisory sessions to help define and influence offering strategy for Analytics and AI

  • Collaborate with colleagues in marketing, sales, offering management, communications, legal and BU leadership to ensure that IBM is getting the best representation with the analyst/influencer community

  • Manage and procure paid strategic research projects on behalf of IBM to ensure that key analyst firms are actively engaged with IBM offerings

  • Develop a keen understanding of how to build credible and impactful relationships with key influencers and leading industry analysts. Honesty, tenacity and consistency are key attributes.

  • Grow a deep technical interest in Analytics and AI in order to go toe to toe with analysts and influencers on the subject

  • Embody the spirit of a person who likes to create a business and a market.

  • Co-Create and Co-execute plans for Analytics and AI and third-party AR external events that complement and validate IBM’s corporate messaging and strategy by incorporating actual customer use cases.

  • Work with Marketing and appropriate analysts/consultants to create a variety marketing content, including papers (both qualitative and quantitative), webinars, and speaking engagements. Work with Marketing to locate and license syndicated analyst research to serve as valuable marketing campaign content.

Skills Include:

Analytical, technical in area of Analytics and AI, entrepreneurial, persistent, collaborative, open and curious.

Candidate must be willing to travel up to 50% to meet in person with business unit executives and key global analysts and influencers.

This role is located at IBM New York (Manhattan), Austin, San Francisco or Boston, 


Applicants must have the ability to work in the US without current/future need for IBM sponsorship.

REQUIRED PROFESSIONAL & TECHNICAL EXPERTISE

• Engineering Degrees (Undergrad and Graduate in EE, ME, or Software Fields)

• MBA Strategy or JD

• Experience working in or covering the tech industry specifically in Analytics and AI (Database, Data Management, Cloud Data Services, Spark, Hadoop and/or Streaming Data)

• 10+ years of diverse work experience in more than one functional area such as: research, engineering, product management, product marketing, M&A, market research, consulting, communications or strategy

• Experience building an AI or analytics based product and taking it through full commercialization.

• Executive presence to counsel senior management regarding the market, competitive landscape and analyst outlook.

• Candidates must have the tenacity, determination and patience to be able to challenge conventional thinking and processes.

• Excellent verbal and written communication skills. Superior inclusive team-building skills.

• Entrepreneurial mindset, being able to operate in a highly visible and accountable role.

PREFERRED PROFESSIONAL & TECHNICAL EXPERTISE

• Experience in database management

• Existing relationships with leading industry analysts/influencers in the database management space

• Advanced Degree in the Engineering/Sciences, Math, Computer Science and/or MBA Strategy

Required Technical and Professional Expertise

• Engineering Degree (Undergrad and Graduate in EE, ME, or Software Fields)

• MBA Strategy

• Experience working in or covering the tech industry specifically in Analytics and AI (Database, Data Management, Cloud Data Services, Spark, Hadoop and/or Streaming Data)

• 10+ years of diverse work experience in more than one functional area such as: research, engineering, product management, product marketing, M&A, market research, consulting, communications or strategy

• Experience building an AI or analytics based product and taking it through full commercialization.

• Executive presence to counsel senior management regarding the market, competitive landscape and analyst outlook.

• Candidates must have the tenacity, determination and patience to be able to challenge conventional thinking and processes.

• Excellent verbal and written communication skills. Superior inclusive team-building skills.

Entrepreneurial mindset, being able to operate in a highly visible and accountable role.

Preferred Tech and Prof Experience

• Experience in database management

• Existing relationships with leading industry analysts/influencers in the database management space

• Advanced Degree in the Engineering/Sciences, Math, Computer Science and/or MBA Strategy

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.