IBM [IBM Japan_Marketing] Communications & Brand System Experience Leader in TOKYO, Japan

※こちらは、日本アイ・ビー・エム株式会社のポジションです。 Responsible for understanding Japan business priorities and building integrated plans to drive experience of IBM as essential with key stakeholders against these priorities. This includes management of IBM brand and culture as a disciplined system of engagement, beginning with the IBMer, to ensure that all critical stakeholders (employees, clients, communities in which we do business, investors, opinion leaders and influencers) experience IBM at our best. Provide strategic Communications advice and counsel to the [geo] leadership team, the GM and senior leaders, in support of the business and enabling business commitments in a manner consistent with IBM Purpose, Values and Practices.Influence and collaborate across IBM (including with CHQ, S&D, business unit, and functional leaders in Marketing, HR, Strategy, Legal, Government Programs, etc.) to ensure authenticity of IBMer engagement to IBM Purpose, Values and Practices, delivering differentiated IBM experience resulting in desired business outcomes.

  • Work with business leadership to create and implement integrated plans which increase IBM relevance, close gaps, and ensure local employees understand and act upon IBM's strategy and [geo] business priorities. At the country level, ensure alignment of IBM’s positioning and value proposition with the respective national agenda, putting Smarter Planet into the context of the country’s economic, societal and ecological challenges.

  • Lead influencer and community engagement in the cities and communities in which our clients and employees live and work (media, analyst influencer events, social engagement, op eds, etc. on key issues). Partner with Corporate Citizenship to help IBMers be visibly active in our communities -- aligned to the brand strategy and local business goals.

  • Use data, analytics, digital capabilities (i.e., social business engagement, web presence, applications), and IBM intellectual capital to drive the right client experiences via the right content, and connections to a person or community across in-bound and outbound channels. Local executive oversight for Consolidated Advertising and Sponsorship (where appropriate), Client Briefing centers (where appropriate).

  • Develop social strategies and platforms to help the Japan team collaborate and execute faster to meet business commitments and drive growth, i.e., development, care and feeding of key Communities, while helping executives, sellers and employees become leading examples of social business.

  • Enhance the quality of IBM’s brand character and reputation in market by advising on brand expression, and identifying and cultivating local evidence and expertise (client references, subject matter experts, infrastructure investments, etc.) to demonstrate its authenticity, and to build and reinforce a client-centric culture.


  • Proven experience leading brand & communication teams.

  • Expert in Communications.

  • Fluency in English & Japanese.

Marketing S&D