Job Description The Korea IGF Marketing Manager supports the IBM Global Financing (IGF) across all 3 lines of business (Client Financing, Global Asset Recovery Services and Commercial Financing), working with both the Global and IOT (regional) teams in most aspects of marketing including communications, field enablement, offering/product development and brand integration into IBM relevant campaigns. The role reports locally to the GM of IGF Korea, and functionally to the AP IGF Head of Marketing & Communications. - Conduct local business analysis on the marketplace & competitive landscape by leveraging market insights organization - Identifying attractive and addressable market segments, establishing portfolio priorities - Developing and driving the IGF integration and execution of quarterly go-to-market plans focused on routes to market, demand prograns and field enablement - Special focus on building re-usable marketing & communications assests and building effective communications strategies to increase IGF awaeness and preference among sellers, partners and clients (inclduing positively influencing the CFO community)Required Experience & SkillsAt least 5 years experience in Marketing, relevant experience in financing and/ or IT preferred. Proficiency in English required.Attitude1)Empathy for Clients - A deep understanding of clients needs, pain poinits and motivations and the ability to anticipate clients' responses2) Collaboration - Pro-actively reach to others. Establish shared goals influencing others to take actin and seek consensus3) Adaptability - Embrace change, drive improvements, start doing new activities4) Courate of Convictions-Influence through expertise, ability to stand by your opinions and decisions when challenged by othersAptitude 1) Analyze and synthesize-Act with systemic perspective, and demonstrate fact based decision making2) Articulate and Persuade - Communicate effectively to drive impact3) Plan and Execute - conduct thorough, timely, disciplined project management and track execution and progress4) Prioritize and multi-task - Ability to juggle multiple activities simultaneously and re-prioritize on daily basis
At least 5 years experience in Marketing, relevant experience in financing and/ or IT preferred.