The Silicon Valley External Relations Leader will lead IBM's effort to engage media and influencers in the San Francisco Bay Area. This is a dream job for a seasoned communications professional, natural storyteller and strong relationship builder. The Silicon Valley External Relations Leader is a critical part of the IBM Corporate Communications team.The external relations leader will:- Develop bold, innovative storylines that drive powerful, differentiated positioning externally.- Execute integrated external communications efforts that will help raise the profile and brand reputation of IBM in Silicon Valley.- Become a subject matter expert on key technologies and trends; stay competitively minded on how IBM is perceived against these areas and develop differentiated positioning; understand where risks lie in losing share of voice.- Collaborate with IBM experts to develop compelling and high-quality content that differentiates IBM including message development, pitches, Q&As, bylines, blog articles and project/science overviews.- Build relationships with Bay Area media and influencers.- Cultivate potential spokespeople and provide storytelling counsel.- Drive breaking news stories and long-lead feature opportunities.- Nurture relationships and engage with press, bloggers, analysts, influencers, and the general public as an IBM spokesperson.
6+ years experience working in communications or closely related roles
3+ years experience engaging media in the Bay Area