The Campaign Manager is a key contributor to the Sales Organization, responsible for successful campaign execution and optimization to meet delivery goals and performance goals. This is a multidisciplinary position, blending elements of operations, technology, and analytic under Ad Operations. The Campaign Manager will work with various internal teams (Yield Management, Ad Systems, Sales Strategy, Sales, Ad Trafficker, Ad Product, Sales Research) and external teams on the vendor and client side to manage standard to large strategic accounts across all digital platforms - web, mobile app, video and tablet app. This role will report directly into the Regional Team Lead and will be based in either New York City, San Francisco, or Atlanta. Core Responsibilities:● Act as post-sales operations expert partnering closely with Sales and Ad Trafficker to ensure flawless campaign execution and delivery. ○ Will work closely with internal and external teams to translate customer requirements into actionable functional and technical requirements to be executed by the customer’s advertising initiatives.○ Act as point of contact for troubleshooting for any issue where advertising campaigns might impact including creative issues, delivery concerns, product execution and configuration, QA, site performance impact, and campaign setup.○ Analyze and reconcile third party delivery for proper billing every month.● Provide guidance to Sales on campaign setup, delivery and performance optimizations. Understand common KPIs, conversions, inputs, calculations and outputs required for any new strategic campaign implementation.○ Continuously monitor campaign delivery and performance and communicate recommendations for optimizations and up-sell opportunities. Will lead weekly pacing calls with assigned Sales teams.○ Utilize various analytic and targeting systems (DFP, Ad-juster, MOAT, Lotame, Comscore, Nielsen, Omniture, etc.) to analyze and troubleshoot campaign delivery and performance.○ Perform wrap-up analysis reporting, pulling in various sets of performance data and metrics to help tell a story to the client about how the campaign performed and help recommend best practices for future campaigns.○ Provide additional ad hoc analysis for gain visibility and insight into various cross-sections of business verticals and ad products to optimize performance
● Bachelor's degree● 2+ years in digital advertising or related industry managing complex operational processes and managing campaign delivery and performance● Publishing or a similar industry experience is desirable● Comfortable with MSFT Excel and analyzing data● Strong organization and attention to detail is a must● Working knowledge of order management systems (Operative One preferred) is required● Strong knowledge of campaign life cycle management, ad sales process and familiarity with online advertising ecosystem● Excellent written and verbal presentation skills● Experience managing performance driven strategic campaigns is plus● Working knowledge of MOAT, Omniture, Nielsen, Comscore, Lotame is a plus
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