In this role, you drive analysis of demand generation performance for the WW IBM Cloud program as part of the Cloud Performance Marketing Analytics practice. The ideal candidate will bring experience in reporting, analyzing and sharing outcomes on business results through the marketing funnel. Must have strong functional knowledge of marketing analytics including strategy, execution & measurement to quickly shift cloud performance marketing to be more buyer centric and data driven. Ability to lead & teach campaign teams as well as collaborate with cross functional teams and cloud leadership team is critical. Ability to gather data from systems, present the analysis in consumable format to marketing teams, and using data to inform decisions on campaign optimization and marketing tactics will be required as well. Hands-on experience of working with Excel, databases and Powerpoint presentations is required. Must have strong interpersonal and communications skills and demonstrate the ability to translate the data world to the business & ROI. Day to day, you will champion adoption of demand generation analytics for a specific area of the program (digital, paid media, events, offers) as part of the campaign team’s management system. You will lead with a traditional direct marketer's understanding of 1:1 addressability, data and test and learn philosophy, understanding how direct targeting impacts results, testing and learning in real-time. Working with Portfolio Marketing & Integrated Campaign Teams, you will
Develop the data & analytics strategy and targets for standard Key Performance Indicators (KPI) performance measures
Deploy measurability within the right tool sets; creating real-time reporting to measure performance against objectives
Develop and communicate insights to scale success and optimization to improve results
Optimize digital experience across different marketing platforms and channels
Define, identify and accelerate customer journey
A trusted consultant's presence, ability to listen, engage, influence and educate
Able to hold a room with leadership by gaining respect as a Subject Matter Expert.
Can understand business problems at granular level to diagnose
Experience setting, deploying and measuring performance marketing programs, campaigns, tactics
Experience in selling to a transaction - not digital brand marketing
Demonstrable marketing experience in digital, events and response management to drive demand
Demonstrated ability to drive business impact (increased revenue, increased customer loyalty, etc)
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.