IBM Watson Global Digital Marketing Manager - (Retail, Commerce) in Raleigh, North Carolina

IBM Performance Marketing is changing the way IBM markets itself to the world. Agile and iterative development, done in co-located teams focused on innovative approaches and best practices are making that change come to life. With technology now infused into every aspect of organizations, the entire craft of marketing has become more instrumented, interconnected, and intelligent. This is driving profound changes in how IBM marketing is led and practiced.IBM Watson Customer Engagement is looking for a Digital Campaign Manager to join our World Wide (WW) team who is talented, collaborative, and has a passion for demand marketing. We have positions open in the following locations:

  • New York, NY

In this role, you will develop integrated campaigns that attract new customers, cross-sell to existing customers, and progress pipeline to deliver results. The Digital Campaign Manager will specialize in campaign management, digital strategy, and execution—and be someone who is ready to drive transformation in a high energy environment. Be part of a team helping leaders and professionals in Marketing, Commerce, and Supply Chain engage with customers to elevate the customer experience at every stage of their journey. As a Digital Campaign Manager your Key responsibilities will include:

  • Develop and execute highly targeted, integrated multi-channel awareness and demand generation campaigns with a sharp focus on digital channels

  • Measure and report performance of digital marketing campaigns; assess against goals - return on investment (ROI) and key performance indicators (KPIs)

  • Apply KPIs, analytics, and insights to better profile, target, and retarget prospects; drive continual optimization of campaign performance

  • Partner with Portfolio Marketing, agency, digital/web, and social teams to develop a digital strategy that engages the target audience and ensures marketing objectives are strategically aligned across the buyers’ digital journey

  • Interlock with global geography, profession, and industry teams to ensure successful campaign adoption and execution

  • Work collaboratively and effectively with all levels of management and staff within the organization

Discover what you can do at IBM.DPT2

  • Minimum of 3-5 years digital marketing experience

  • Up-to-date with the latest trends and best practices in digital marketing and measurement

  • Experience in developing and strategizing nurture campaigns

  • Ability to understand and define what content relates best to which buyers and campaign stage

  • Creative and detail oriented professional with effective critical thinking and interpersonal skills

  • Capability to consistently learn new technologies and apply those concepts

Commerce Top

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.