IBM Portfolio Marketing Professional in Raleigh, North Carolina

This position is available Austin, TX or New York City, NYSponsorship is not available.As a senior team member in the IBM Cloud Marketing team, this role drives brand awareness, growth and preferences. This role will manage execution of IBM Cloud strategy and naming policies. This role requires working closely and effectively with the corporate marketing teams at IBM that are focused on top-down brand development and corporate strategy teams.. This role will focus on driving growth in for IBM Cloud Brand strategy. The ideal candidate would be one who is creative, versatile and takes pride in accomplishing these goals.Responsibilities:• Manage naming across the IBM company for cloud adhering to the Cloud Branding Standards and working with the corporate brand team and Watson team to create a consistent simplified experience for the user.• Maintain cloud naming guidelines consistent with brand identity for IBM Cloud.• Manage department-wide budget and vendors in partnership with finance for all branding related items. Analyze budget and campaign effectiveness and make improvement recommendations• Provide detailed reports and analysis that includes quantitative results.• Serve as brand champion, ensuring that all deliverables—whether created internally or by third party vendors—are on brand in terms of look and feel and messaging.• Liaise with internal clients to understand key requirements of each project and ensure that materials that are produced are of the highest quality, reflect corporate guidelines, ensure consistency of voice, and meet functional end to end sales needs.• Partner with in house and third party resources to manage projects from concept and development to final delivery providing guidance for messaging, copywriting, and design as necessary.

  • 5+ years of marketing experience

  • Experience with proactively developing, presenting, executing, and measure marketing strategies across brand and product with little management, to include keeping management and cross functional teams updated throughout process in a timely manner.

  • Experience managing marketing budgets, global programs, and outside vendors

  • A history of working within fast-paced environments with changing priorities/requirements and intelligent stakeholders

  • Outstanding interpersonal and cross-functional teamwork skills

Marketing & EcoD