IBM Global Marketing Demand Generation Specialist (Cognitive, IoT) in Raleigh, North Carolina

Discover what you can do at IBM.IBM's World Wide Watson IoT Marketing team strives to increase IBM's relevance across all lines of business. Leveraging IBM's distinct capabilities, we aspire to help our clients fundamentally transform their businesses. We are seeking Campaign Managers to help us communicate the future of technology as it relates to cognitive and IoT. Want to work in a fast paced organization with vast room for innovation? Want to be part of a company where science and creativity collide to help change the world?As a Campaign Manager, you will

  • Deliver the end to end demand generation plan and executes to ensure a fully integrated client experience.

  • Provide direction to and co-creates digital thought leadership with external and internal agency team partners.

  • Lead the creation and implementation of the buyer journey and experience.

  • Identify and create best-in-class, buyer-facing digital marketing and communications across all channels to align with business and marketing objectives

  • Be responsible for bringing the strategy to life, leveraging buyer insights to inform digital marketing and communications across all digital and offline channels

  • Create innovative ideas that bridge offline and online through search, social, paid media, mobile and face to face events among other components to provide solutions that connect insights and communication to business and marketing objectives

  • Be a digital thought leader and evangelist for IBM's growing portfolio of digitally delivered solutions (XaaS) as well as on-premise offerings.

  • Collaborate with external partners and responsible for identifying opportunities to broaden and/or strengthen working relationships that drive greater demand generation effectiveness and efficiency

This role is located in Boston, MA.Must have the ability to work in the US without current/future need for IBM sponsorship.DPT2

  • 3+ years campaign management experience

  • These roles can be located in an IBM offices located in Raleigh, NC or Littleton, MA.

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.