IBM Digital Marketing Analyst - Entry Level in Raleigh, North Carolina

*Preferred Locations Include: Cambridge, MA -- Austin, TX * Willing to relocate to Cambridge,MA or Austin,TXIBM Security is the world’s fastest growing enterprise security company. Formed just over four years ago we have annual revenues of $2B and employ 7300 security professionals operating in 133 countries around the globe. We create some of the most widely used security products in the industry such as QRadar, BigFix, MaaS360, AppScan, Guardium and Trusteer. We also create an extensive amount of thought leadership material that appears in our own blogging site –, as well as in major news outlets from NBC News to the Wall Street Journal.IBM Security is seeking a Digital Marketing Analytics professional. In this role, you will partner with our security digital strategists and web creative teams to optimize web preformance. You will be expected to deliver actionable analysis based on web trends, supply on demand reporting to team mates and provide key inputs in executive reporting by leveraging Core Metrics and other web analytics sources. You will help support a broad team of Security marketers with basic enablement on using self-service reporting and interpreting results. As a Digital Analytics Professional, you will help define and manage a cadence and priorities for A|B Testing of web pages and heatmap analysis using tools including Hotjar and Optimizely.Successful candidates should have previous experience in marketing with a focus in analytics or digital execution.

  • Basic knowledge of digital marketing process.

  • Basic experience in web site design and testing.

  • High aptitude in pattern recognition.

  • Proficient experience in Data Analysis, Visualization and Communication skills.

  • 6+ months knowledge and experience with Web Analytics; exposure to Web analytics tools Core Metrics or Google Analytics.

Security Mktg Strategy