Discover what you can do at IBM.The Social Discipline team is seeking an experienced professional to join our Corporate Social Practice Team. The successful candidate will drive and support the organization’s global social brand strategy by expanding the existing team’s reach across the social web. The candidate will be responsible for cross-platform social listening, curation and engagement, and drive and triage regional customer inquiries, media coverage, competitor activity, or other relevant content through the IBM Corp. primary company social accounts. The candidate will interface with teammates to recommend action to come from the master brand social channels in response to local social activity. In addition, the candidate will be help participate in the creation of online content and managing relationships with IBM social account constituents and work with technical personnel in the design and development of information and networking tools and strategies. This candidate will also interface and collaborate with other localized social brand strategists managing Hero/Market Category social channels and perform other IBMer enablement programs related to social brand marketing.The ideal candidate should be familiar with a variety of social strategy and application practices such as education, guideline creation, governance, content strategy, networking and listening / measurement. The candidate should possess experience in media or public relations and strategic communications, and should show proven ability to write clearly, concisely and effectively for digital platforms. Candidate should be able to manage multiple responsibilities including tactical daily listening and monitoring while completing long-term tasks effectively. The role will rely on extensive experience and judgment to plan and accomplish goals. A wide degree of creativity and latitude is expected.Responsibilities outlined below:– Performs daily tactical listening and monitoring to identify locally and regionally relevant content to share across the master brand social media channels– Monitors the WW Social Program health for growth areas for IBM’s business– Identifies influencers in the target area– Develops proactive content based off of local listening insights and conversations– Manages WW social programs and develops strategies– Applies the brand messaging and assets to execute a social messaging plan– Applies Corporate Social Enterprise Services, Policies & Guides to effectively manage a growth area for IBM’s business– Helps Experts maintain conversations across various platforms.– Provides visibility to and aggregates assets and conversations in hubs– Maintains social hubs designed to spur conversation/viral sharing– Manages internal and external networks of subject matter experts– Ensures feedback gets channeled to the appropriate IBM groups and experts– Provides regular metrics with insight to performance against business objectives– Develops action plans to iterate and improve resultsThis role is located in New York City.Must have the ability to work in the US without current/future need for IBM sponsorship.Do work that matters.Discover your true potential.Be yourself. DPT2
Degree in journalism, communications, English, marketing or related field is strongly preferred.
Proven leadership experience with a diverse team of content marketing, design, and technology practitioners.
Must have good organizational skills and the ability track all content progress.
Expertise in identifying and understanding social trends and how to use them
Strong analytical, writing and editing skills.
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.