IBM Senior Business Analyst in New York, New York

IBM Global Business Services (GBS) is a team of business, strategy and technology consultants enabling enterprises to make smarter decisions and providing unparalleled client and consumer experiences in cognitive, data analytics, cloud technology and mobile app development. With global reach, outcome-focused methodologies and deep industry expertise, IBM GBS empowers clients to digitally reinvent their business and get the competitive edge in the cognitive era in over 170 countries.Bottom line? We outthink ordinary.Discover what you can do at IBM.We bring a platform that hosts the capabilities required to help clients digitize and automate their processes, transform their talent and culture, and enable them to embed cognitive use cases in every decision, process and experience – whether for clients, suppliers or employees. We apply our deep analytic and cognitive approaches for process re-engineering, transformational process operations, and advisory, and create unique value by combining our clients’ data with other sources of data and insight.

As a Senior Business Analyst for the Cognitive Process Transformation Community CPT you work closely with our customers in defining requirements and working as the subject matter expert on projects involving Marketing Analytics and Execution. You are responsible for analyzing, capturing and prioritizing the requirements for the new customer experience initiatives of our customers.

This is a crucial role within the CPT team, because you are in the driver seat to help our customers realize their customer experience vision. You have to manage customer expectations and help them to translate their vision into a project process that can be implemented within time and budget. The job comes with great responsibility and offers the opportunity to work side by side with our customers worldwide and guide them successful implementations with Marketing Analytics Platforms and Services.The Business Analyst is expected to:• Gather define and prioritize requirements of the project in close collaboration with theclient;• Write functional requirements using use case specifications or user stories;• Perform business process gap analysis and manage requirement change;• Act as "product owner" for the project to guide the team making the right choices tomaximize project & customer success;• Configure the various customer experience building blocks using tools and requirements for the development and delivery of the Marketing Analytics and Cognitive Process Application Deliverables from IBM and our Partners. You need to be an excellent communicator and feel comfortable interacting with stakeholders at various levels. Organizational and cultural sensitivity are a must.Skills & knowledge:• University education and degree (preferable business or IT related);• Minimum of 5 years experience in a similar role for full service internet bureau;• Minimum of 5 years experience in a client facing position;• Experienced with Analytics and Data Management;• Experienced with Digital Marketing Tools;• Experienced in requirements management and/or process modeling;• Knowledge of multiple development methodologies, e.g. RUP, Kanban, SCRUM,Waterfall;• Excellent written and verbal skills in English;• Perseverance and pragmatism to solve complex problems;• Ability to work under pressure;• Ability to work in a multicultural and international environment;BENEFITS Health Insurance. Paid time off. Corporate Holidays. Sick leave. Family planning. Financial Guidance. Competitive 401K. Training and Learning. We continue to expand our benefits and programs, offering some of the best support, guidance and coverage for a diverse employee population.



CAREER GROWTH Our goal is to be essential to the world, which starts with our people. Company wide we kicked off an internal talent strategy program called Go Organic. At our core, we are committed to believing and investing in our workforce through:

  • Skill development: helping our employees grow their foundational skills

  • Finding the dream job at IBM: navigating our company with the potential for many careers by channeling an employee’s strengths and career aspirations

  • Diversity of people: Diversity of thought driving collective innovation

    In 2015, Go Organic filled approximately 50% of our open positions with internal talent that were promoted into the role. CORPORATE CITIZENSHIPWith an employee population of 375,000 in over 170 countries, amazingly we connect, collaborate, and care. IBMers drive a corporate culture of shared responsibility. We love grand challenges and everyday improvements for our company and for the world. We care about each other, our clients, and the communities we live, work, and play in!



  • At least 3 years of experience in business processes and forms solutions;

  • At least 3 years of experience in multiple industries;

  • At least 3 years of experience with Digital Marketing and / or Advanced Analytics;

  • At least 3 years of experience in requirement management tools;

  • At least 3 years of experience in project management tools;

  • At least 3 years of experience with e-commerce.

  • Readiness to travel worldwide up to 80% - Road Warrior

  • English: Fluent

Center of Competency (CoC)

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.