IBM Portfolio Marketing Professional - Developer and Community Marketing in New York, New York

This position is available in Foster City, CA and RTP, NC.Sponsorship is not available.As a senior team member in the Developer Marketing team, this role drives awareness, growth, preference, and pipeline, bottom-up in enterprises ranging in size from Fortune 100 to startups adopting Node.js and OSS. This includes leading development, promotion and execution of the developer community marketing plan, along with the rest of the team doing technical evangelism, social media, web, and other outbound activities. This role requires working closely and effectively with the corporate marketing teams at IBM that are focused on top-down enterprise marketing and across other core functional areas including sales, product development, services and support. This role will focus on driving growth in API Connect adoption and StrongLoop/Node.js community expansion. The ideal candidate would be one who is creative, versatile and takes pride in accomplishing these goals.Responsibilities:

  • Apply deep buyer behavior expertise to orchestrate and manage the delivery of an exceptional developer engagement experience end-to-end encompassing buyer journey, content narrative and syndication design

  • Develop positioning and persona based messaging that resonates with developers, relating relevant product capabilities in terms that they understand and care about

  • Develop breakthrough thought leadership content, experiences, and programs to capture attention and influence developer adoption

  • Partner with the team of technology evangelists and technical volunteers inside the company and in the community around the world to drive awareness and preference by Node.js and API Connect developers

  • Drive the creation of world class content such as technical blogs, white papers, product descriptions, case studies, customer success stories, and other marketing materials

  • Manage department-wide budget and vendors in partnership with finance. Analyze budget and campaign effectiveness and make improvement recommendations

  • Partner with the Digital Sales teams to ensure integrity in the sales funnel and alignment of metrics, activities and priorities and with corporate marketing to ensure highest leverage of activities across organizations

  • Drive product and technology launches to target audiences including media (AR, PR)

  • Partnering across the marketing, Offering Management (OM) and sales ecosystem to continuously optimize execution and business results

  • Work with the Digital Insights team on the analytics, dashboards, and ad-hoc reporting and use the learning to adjust the areas of focus and investments in the marketing plan to achieve business expectations

  • Work with sales teams and evangelists to develop and curate developer references and stories that support the objectives


  • An understanding of what it takes to “market” to developers to drive adoption and preference for Open Source products and services

  • 5+ years in a Marketing function with at least 2 years experience in open source and developer focused roles

  • Deep understanding of community, B2B, and Enterprise Marketing channels, best practices, tools, capabilities and analytics (including demand generation, Web, SEO/SEM, social media, and developer oriented events such as meetups)

  • Strong marketing experience in working remote and cross-functional marketing teams

  • Experience managing marketing budgets, global programs, and outside vendors

  • Experience using and tracking leads in CRM, experience with marketing automation systems, product feedback systems, and nurture campaigns

  • A history of working within fast-paced environments with changing priorities/requirements and intelligent stakeholders.

  • Outstanding interpersonal and cross-functional teamwork skills

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