IBM is hiring experienced professionals.The Senior Analytics Consultant is responsible for using analytics, data mining, modeling and visualization to support data-driven decision making for marketing and sales. You will create, innovate and scale data-driven marketing services, with focus on outcomes and embedding analytics into existing business practices and tools. Embracing a culture of test and learn, you will have the opportunity to industrialize analytics solutions from proof-of-concepts, focusing on agile approaches to support development of minimum viable products (MVP) and on-going improvements to drive existing and new services to scale.The Senior Analytics Consultant will
Consult and perform ad-hoc, data-driven analysis for insights to support brand and geography teams
Interact with clients to understand business challenges and recommend analytic, data infused solutions
Develop customer segmentation recommendations using clustering and other advanced data analysis
Design, build and execute conversion models using online web traffic data and provide insights and recommendations that optimize targeting, nurture and personalization efforts
Design experiments, test hypotheses, and develop models using advanced statistical and predictive modeling techniques.
This role can be located in New York City or Armonk, New York.
5+ years of experience in analytics consulting
5+ years of experience with data analysis and modeling packages such as SAS, SPSS, R
1+ years of experience with database extraction and manipulating of large datasets
1+ years of experience with executive level presentation of analytic outputs and results and recommendations