IBM Performance Marketing Professional in NEW YORK, New York

IBM is hiring experienced professionals.The Senior Analytics Consultant is responsible for using analytics, data mining, modeling and visualization to support data-driven decision making for marketing and sales. You will create, innovate and scale data-driven marketing services, with focus on outcomes and embedding analytics into existing business practices and tools. Embracing a culture of test and learn, you will have the opportunity to industrialize analytics solutions from proof-of-concepts, focusing on agile approaches to support development of minimum viable products (MVP) and on-going improvements to drive existing and new services to scale.The Senior Analytics Consultant will

  • Consult and perform ad-hoc, data-driven analysis for insights to support brand and geography teams

  • Interact with clients to understand business challenges and recommend analytic, data infused solutions

  • Develop customer segmentation recommendations using clustering and other advanced data analysis

  • Design, build and execute conversion models using online web traffic data and provide insights and recommendations that optimize targeting, nurture and personalization efforts

  • Design experiments, test hypotheses, and develop models using advanced statistical and predictive modeling techniques.

This role can be located in New York City or Armonk, New York.

  • 5+ years of experience in analytics consulting

  • 5+ years of experience with data analysis and modeling packages such as SAS, SPSS, R

  • 1+ years of experience with database extraction and manipulating of large datasets

  • 1+ years of experience with executive level presentation of analytic outputs and results and recommendations

CHQ Marketing