IBM is seeking a Content Marketing Manager to drive content strategies and plans across multiple touch points. This candidate will apply demonstrated writing skills with digital and social media experience to create, measure, and improve content performance across business communities, and activities. This position provides an opportunity to infuse innovative thinking across numerous teams to create unique Developer assets.This role requires a candidate with marketing experience creating content strategies and asset plans to target unique influencers and buyers with compelling assets and digital experiences. The candidate in this role will be responsible for the following:
Develop content strategies and plans, aligned to buyers journeys with assets that bring key value props and messages to life
Ability to write compelling story lines that can be easily turned into content assets and delivered throughout social and digital media channels
Drive asset execution with a deep understanding of asset performance
Bring innovative thinking to develop digital and social-first content that is cohort-relevant and engaging working across multiple teams
Identify and enhance key external and internal communities as vehicles to evangelize key messages, assets and cohort-based activities
Must have the ability to work in the US without current/future need for IBM sponsorship.Do work that matters.Discover your true potential.Be yourself.DPT-2
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.