IBM Manager, Ad Sales Finance in NEW YORK, New York

The Weather Company, an IBM Business, is seeking a Manager Ad Sales Finance, reporting to the SVP Cross Platform P&I and supporting the Ad Sales organization will work closely with the Pricing and Inventory team to develop a comprehensive financial assessment of sales activities. This individual will work with the Digital FP&A team within the company to analyze and project sales and revenue activity. The Manager of Digital Sales Revenue Analytics will play a key role in providing revenue forecasts for investment cases, pre/post product impacts, and consumer ad product activations.Responsibilities

  • Play lead role and influence business decisions pertaining to advertising sales financial operations with the objective of increasing share of premium revenue while continue to outpace the market in cpm growth

  • Liason between the Ad Product technology team. Advertising pricing and yield team , and sales leadership to set the financial planning calendars and drive the teams in order to develop the Digital Advertising Budgets and forecasts ; this will include linking vertical premium demand to advertising ad products

  • Lead financial role in support of all Digital Advertising tech contract renegotiations

  • Work with Digital Planning/Pricing and Sales Leadership in core Sales Functions:

  • Ad Product Revenue Forecasting

  • Maintaining product level premium outlook and history

  • Strengthening CPM forecasting practices for programmatic channel

  • Develop Ad Product margin reporting to determine value, ROI, and prioritization of product initiatives

  • Pricing Analyses

  • Client and Category mix, targets and analysis

  • Build systematic view to toggle between ad sales view and FP&A view of revenue by sales channel, platform, and product

  • Develop financial revenue updates for various groups, including CEO, Sales Leadership, other senior TWCC leaders, and the Company's Board of Directors

  • Lead financial role in the design and execution of the advertising commission plan to include analysis of commissions tracking, strategy, and goal setting for the advertising team

  • Lead industry insights research to inform sales leadership and finance on a strategic 3 year plan and 1 year Budget

  • Supporting various ad sales groups (sales strategy, research, creative, marketing etc.) to explore data sources, integrate various sources, and create dashboards and analytic packages

  • Supporting Ad Ops to create client dashboards and assist with automating campaign performance and intelligence

  • Merging direct sales product forecast with programmatic outlook by placement

  • Data discovery, integration, & visualization using various data storage / BI tools to support ad sales organization including:

  • Creating centralized Industry Analytics repository and training platform to support sales insights and effectiveness

  • Finance experience with sales/revenue organizations required, including sales goal-setting, establishing goals against market, reporting on sales performance, analysis of compensation plans, and commission rate setting

  • Experience utilizing market research (e.g. Magna Global, Zenith Optimedia, Forrester, eMarketer, Juniper, PwC) to understand advertising trends, and demonstrated ability to use this information to identify opportunities for sales organization to increase marketplace share

  • Experience with ERP systems such as PeopleSoft Financials and business intelligence and corporate performance management software such as Cognos TM1,

The Weather Company