IBM Digital Marketing Execution professional - Entry Level in New York, New York

*Preferred Locations Include: Cambridge, MA -- Austin, TX * Willing to Relocate to Cambridge,MA or Austin,TXIBM Security is the world’s fastest growing enterprise security company. Formed just over four years ago we have annual revenues of $2B and employ 7300 security professionals operating in 133 countries around the globe. We create some of the most widely used security products in the industry such as QRadar, BigFix, MaaS360, AppScan, Guardium and Trusteer. We also create an extensive amount of thought leadership material that appears in our own blogging site – Security as well as in major news outlets from NBC News to the Wall Street Journal.IBM Security is seeking a Digital Marketing Execution professional. In this role, you will gain exposure to end to end execution of digital campaigns including search engine optimization, social media, & 3rd party media engagement. You will be learn the how-tos of digital campaign set-up and data flow to help campaign managers set-up and troubleshoot digital campaign elements. You will also play a critical role in designing and managing the IBM Security nurture stream strategy - working with campaign managers to design, implement and test email channel execution.

  • Basic knowledge of digital marketing process.

  • Basic experience with email marketing best practices - content and execution.

  • Exposure to Web analytics tools Core Metrics or Google Analytics.

Security Mktg Strategy