Changing dynamics are creating significant marketing opportunities. IBM is embarking on an enterprise-wide effort to reinvent the way we engage with the world—by building a new kind of marketing. Agile and iterative development, done in collocated teams focused on innovative approaches and best practices are making that change come to life. With technology now infused into every aspect of organizations, the entire craft of marketing has become more instrumented, interconnected and data-driven. We are seeking a Digital Analytics Senior Technical Strategist to join the Global team responsible for the strategic development of marketing platform automation. Technical Lead – Digital Marketing Platforms 40%
Lead technical solutions and architect data integrations between multiple platforms for IBM’s marketing websites.
Deploy technical integrations of digital analytics data with solutions for marketing automation, personalization, paid media, A/B testing, live chat, data visualization and others.
Partner with marketing and technical teams across business units and geos to synthesize business requirements for IBM Digital Analytics.
Work with development teams to understand web page architecture and data ecosystem. Architect technical solution that translates business strategy into tagging requirements. Collaborate with cross-functional teams to drive optimal tag deployment.
Advise on vendor selection for digital data integrations. Assist with new project on-boarding,
Develop, implement and standardize coding practices for site tagging and follow industry standards and best practices.
Document implementation and processes and suggest / present implementation process improvements.
Test for data accuracy and solution scalability.
Strategic Execution– Digital Marketing 30%
Help define and execute the digital marketing strategy.
Optimize digital experience across different marketing platforms and channels. Define, identify and accelerate customer journey.
Assess product readiness according to standards.
Develop marketplace promotion and acquisition strategy.
Work with stakeholders to define program strategies including creating program components.
Develop/communicate data and content requirements.
Data/Performance Tracking 30%
Guide Database Managers (DBMs) and IT to capture digital commerce specific data requirements.
Guide digital/eComms teams to ensure tagging/tracking strategy is in place
Contribute to data requirements for campaign performance tracking reports.
Explain Key Performance Indicators (KPIs) and performance results to stakeholders.
We seek these key attributes:1) Experience driving business results with technical solutions and platform integrations of enterprise software.- Demonstrated business impact (increased revenue, increased customer loyalty, etc)- Experience in selling to a transaction as well as digital brand marketing - Team player with demonstrated history of solving business and technical problems.2) A technologist with an understanding of 1:1 addressability, data and test and learn philosophy- Understanding of how direct targeting impacts results- Knowledge of data's impact on digital and direct programs- Experience testing and learning real-timethorough understanding of data management solutions3) A trusted consultant's presence, ability to listen, engage, influence and educate- Able to hold a room with General Managers by gaining respect as a Subject Matter Expert- Can understand business problems at granular level to diagnose and build needed solutions- Clearly articulate recommendations to business and technical audiences
At least 3 years’ experience in Digital marketing/marketing technology with a thorough understanding of data management solutions
At least 3 years’ experience in leading or managing marketing or technical teams
At least 3 years’ experience in Marketing automation/campaign management deployment experience