IBM Content Marketing Manager – Developer & Community Marketing in New York, New York

This position is available in Foster City, CA or RTP, NC.Sponsorship is not available for this position.The API Connect and StrongLoop team is looking for a Content Marketing Manager to help consolidate and drive the strategy for developer and community content.An ideal candidate is passionate about developer enablement, customer nurturing and retention, as well as increasing new prospects into the enterprise through the consistent development and deployment of content to each persona group.Success in this role is defined by positive brand recognition among developers and the community, website and social media traffic growth, an increase in defined customer engagement metrics, clearly defining content distribution during particular stages of the buyer journey (lead nurturing), and to shorten sales/buying cycles.Key Responsibilities: • Manage all content marketing initiatives to drive traffic, engagement, and leads to deliver sales and customer retention.• Develop and manage a functional content calendar for API Connect and LoopBack/StrongLoop and define the owners for particular persona groups.• Collaborate across functions ( developer evangelists, corporate marketing and offering management) to deliver an effective content marketing strategy and editorial plan to meet the business objectives.• Plan and create the content relevant to each audience and then to optimize the path to conversion.• Integrate content programs with brand campaigns to drive brand to demand.• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.• Supervise writers, editors and content strategists to be an arbiter of best practices in grammar, messaging, writing, and style.• Conduct ongoing usability tests to gauge content effectiveness. Gather data, analyze and make recommendations based on those results.• Establish work flow for requesting, creating, editing, publishing, and retiring content.• Develop standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real time implementation of content strategies.rterbpna

  • 3+ years experience creating digital content and growing a social audience

  • Technologically savvy with social media platforms, analytics platforms, digital content platforms and production processes

  • 3+ years experience with Drupal/Wordpress, MailChimp, Google Analytics and other content management systems

  • Experience building and optimizing customer engagement programs in a fast-paced environment

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