Campaign Managers own the lead-generation strategy and execution, and are accountable for campaign performance and revenue goals. At IBM they do so by bringing a specialist, cross functional team together to collaborate on the creation and execution of engaging and compelling customer journeys.IBM's Campaign Managers bring an audience-first approach to planning and overseeing the campaign strategy, designing the customer journey throughout the life of a project. Key activities include developing, leading and executing an integrated end-to-end campaign strategy to meet campaign goals and objectives within scope and budget.Additional responsibilities include:Collaborating with and project managing their expert team to plan and execute a compelling journey by incorporating events/F2F engagements, digital and programmatic activities in their strategy. Using data to analyze campaign performance and journey experience, and making adjustments to improve outcomes based on findingsResponsibility for Demand Generation budgets and Agency relationships.Driving marketing created revenue with emphasis on new buyers The successful candidate must be enthusiastic, collaborative, and able to work and thrive in a fast-paced environment. They must execute effectively against multiple projects and deadlines and demonstrate an ability to take initiative, anticipate needs and exercise independent and sound judgment. The successful candidate will be creative, detail oriented, and have an analytical aptitude with a sales mentality.DPT2
Must have 5+ years of experience in managing marketing campaigns.
Experience in driving programs and projects across cross functional teams within an organization.
Demonstrated verbal and written communication skills.
Center of Competency (CoC)
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