IBM Marketing Manager, EMEA in London, United Kingdom

Resilient - an IBM company - is seeking a Marketing Manager EMEAAs a member of the Global Marketing organization this new addition reports to the EMEA Marketing Director and based at our EMEA HQ in Reading.You will be responsible for driving the execution of global marketing initiatives in the EMEA region.You will collaborate with the regional sales teams, channel partners, outside agencies and the global marketing team in Boston to execute regional marketing event and demand generation programs that result in pipeline creation and incremental revenue opportunities. Your responsibilities will include:

  • Co-ordination/creation of content between global and local requirements including localization and digital campaigns

  • Support for the organisation and logistics of all EMEA events, supporting and attending these events as required and take responsibility for pre/post event promotions

  • Working with the IBM Security marketing team in both Europe and the Middle East & Africa to support synergy events and online programs

  • Development of integrated marketing plans and campaigns for the EMEA region to include PR/Social media/Digital/Email.

  • Campaign measurement and metrics tracking to deliver leads and pipeline to the business

Security experience : AppliedExperience in regional marketing roles in the B2B cybersecurity industry : MasteredExperience in Marketing and CRM tools (HubSpot & preferred) : MasteredEnglish : FluentOther languages like French or German preferable

Security Mktg Strategy