IBM iX - Director, Integrated Strategy - Resource/Ammirati in COLUMBUS, Ohio

IBM is seeking an DIRECTOR, INTEGRATED STRATEGY to join Resource/Ammirati, an IBM Company.Provides direction to and co-creates digital thought leadership with external and internal agency team partners. Acts as a consultant to our client's marketing and C-Suite teams assisting in the exploration and definition of the business problem/opportunity. Responsibilities:

  • Identify and create best-in-class, consumer-facing digital marketing and communications across all channels to align with business and marketing objectives

  • Responsible for marrying strategy with rich consumer insights to inform best-in-class digital marketing and communications across all digital and offline channels

  • Create innovative ideas that bridge offline and online Web, mobile, CRM, social, gaming, SEM/SEO and digital media among other components to provide solutions that connect insights and communication to business and marketing objectives

  • Must have in-depth digital strategy experience across several categories and a solid understanding of brand communications preferably from an integrated agency or a digital first integrated agency

  • Provides strategic direction based on in-depth consumer insights to inform best in class digital marketing across all digital channels and the interaction and intersection with offline experiences. An ability to fuse and integrate from a consumer’s point of view and connect to motivations and behaviors.

  • Be a digital thought leader and evangelist for the benefits and role of digital solutions that align with business and marketing objectives

  • Build strong relationships with cross-functional teams and assist in strengthening their knowledge of digital marketing

  • Provide thought leadership on the development of platform specific strategies Web, mobile, CRM, social, gaming, SEM/SEO, digital media, etc.

  • Collaborates with external partners and is responsible for identifying opportunities to broaden and/or strengthen working relationships that drive greater digital marketing effectiveness and efficiency

  • Demonstrate experience growing and developing relationships based on delivering measurable results. Responsible for strategy, coordination, activation, and stewardship across the brand/business portfolio

  • Lead the consumer experience agenda insights and experience definition and manifestation

  • Identifies and helps solve problems and supporting solutions; makes timely decisions

  • Inspirational, compelling personality; the kind of person others always look to for ideas

  • Ability to provide big picture strategic thinking, vision and insights to drive big ideas and digital initiatives

  • Thinks of digital with a sound strategy in mind rather than a short-term trend

  • Relishes debate, finds possibility where there is none, and worries about the crinkle that others ignore

  • Despises the path of least resistance and embraces leadership

  • Identifies opportunities and partners on organic and new business initiatives across the digital space (search, social media, mobile, and emerging technology)

  • Serves as lead strategy member across a variety of brands and is involved in new business development and responsible for the quality of the strategic and creative products the team produces

  • Has an overall responsibility for understanding consumer issues, leveraging insights, writing briefs and conducting briefings on several brands, and the ability to mentor and train others in the same pursuits

  • Delivers relevant recommendations to clients that incorporate accountability metrics across all digital and other disciplines

  • Acts as a catalyst to the brand team in seeking out new ways to add value to the brand and in identifying future opportunities within the digital and offline space

  • Develops collaborative relationships with media, account management, creative counterparts and senior-level marketing clients

  • Ensures that every digital opportunity is fully investigated and integrated into other areas of marketing

  • Develop metrics, processes and analytics to create a data and customer research driven decision-making culture

  • Creating brand experiences for people’s digital lives.

Resource/Ammirati, a digitally led creative agency, is part of IBM Interactive Experience (IBM iX), the world’s largest digital agency network. We help marketers including Birchbox, DSW, Microsoft, Nestlé, Newell Rubbermaid, North American Breweries, Sherwin-Williams, White Castle and Victoria’s Secret build Brand Belonging, cultivate customer relationships, fuel social impact and drive growth. Founded in 1981 with Apple as its first client, Resource/Ammirati is known for digital experience innovation and a rich tradition of thought leadership, including The OPEN Brand, which provided marketers a playbook for navigating the “always on,” technology-inspired and consumer-driven OPEN era. IBM iX acquired Resource/Ammirati in February 2016 as part of a collaborative mission to use creativity and technology to make anything possible for clients. For more information, visit

  • A minimum of 8 years’ digital marketing/consulting and/or agency-side experience

  • Experience across multiple industry categories and fast moving strategic and planning environments.

Global Services

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.