IBM iX - Copywriter - Resource/Ammirati in COLUMBUS, Ohio

IBM is seeking a COPYWRITER to join Resource/Ammirati, an IBM Company. The Copywriter’s job is to generate big ideas, based on insights, that achieve a strategic goal, and write and edit copy. The Writer will be responsible for translating a single big idea across multiple brand-owned touchpoints for a cohesive, integrated campaign. This requires collaboration with strategists to translate branding through voice and tone, and with information architects, designers and developers to map content into an experience. Responsibilities:

  • Plan, collect, organize and track all content throughout entire project, including inception, creation, editing, proofing and launch

  • Own idea write-ups and translate them from internal to client-presentation-ready

  • Work with art directors and designers to concept and execute integrated campaigns, including websites, banner ads, mobile experiences, print, in-store, video, radio and prototypes

  • Collaborate with all disciplines while overseeing copy throughout an entire campaign-creation timeline

  • Provide documentation during all phases of development, including current content documents, content plans and voice and tone guides

  • Collaborate specifically with proofreaders, editors and other team writers to make sure copy is clean and consistent

  • Understand the client’s business and project objectives, and acquire category, audience and competitive knowledge to formulate tactics accordingly

  • Deliver content on deadline

Requirements:

  • Ability to work closely with the client, strategists, creatives and developers to translate strategic insights into actionable content plans

  • Knowledge of best practices in each marketing channel, as they relate to content issues

  • Advanced understanding of appropriate software, including Microsoft Office (Word, PowerPoint, etc.)

  • Demonstrated leadership skills and relationship-building experience

  • Comfortable presenting copy to the client in tandem with art director

Resource/Ammirati, a digitally led creative agency, is part of IBM Interactive Experience (IBM iX), the world’s largest digital agency network. We help marketers including Birchbox, DSW, Microsoft, Nestlé, Newell Rubbermaid, North American Breweries, Sherwin-Williams, White Castle and Victoria’s Secret build Brand Belonging, cultivate customer relationships, fuel social impact and drive growth. Founded in 1981 with Apple as its first client, Resource/Ammirati is known for digital experience innovation and a rich tradition of thought leadership, including The OPEN Brand, which provided marketers a playbook for navigating the “always on,” technology-inspired and consumer-driven OPEN era. IBM iX acquired Resource/Ammirati in February 2016 as part of a collaborative mission to use creativity and technology to make anything possible for clients. For more information, visit http://www.resourceammirati.com.REAM

  • A minimum of two year’s experience in an agency environment

Global Services

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.