IBM iX - Associate Director, Strategy - Resource/Ammirati in CHICAGO, Illinois

IBM is seeking an ASSOCIATE DIRECTOR, STRATEGY to join Resource/Ammirati, an IBM Company.The Associate Director, Strategy is responsible for identifying key insights that fuel the creation of compelling, emotionally-relevant and effective user experiences and marketing programs that fulfill established business objectives for brands. The Associate Director, Strategy will also lead the strategic discovery phase, working collaboratively with a multidisciplinary team to develop priorities, creative concepts and marketing plans. Responsibilities:

  • Lead a team in developing breakthrough ideas based on brand and consumer insights and quickly mobilize the team into drawing quick, pragmatic conclusions and quick action for implementation

  • Partner with cross-discipline strategy teams to conduct research and guide the creation of foundational brand documentation and architecture for clients

  • Lead the development of client objectives and recommendations, able to outline multiple approaches to business challenges in a timely manner

  • Design and lead strategy portion of client kick-off meetings and Insights phase, executive interviews and presentations of findings

  • Demonstrate proficiency with major information sources, strategist responsibilities, and consumer research methodologies

  • Lead, when appropriate, the development of Proposals and/or Statements of Work

  • Serve as a sounding board for approaches and solutions to quickly respond to opportunities and ensure agency competitiveness

  • Speak at client or industry events to share Resource’s point-of-view

  • Mentor junior team members on crafting and applying insights to work

  • Design primary and secondary quantitative and qualitative research methodologies

Resource/Ammirati, a digitally led creative agency, is part of IBM Interactive Experience (IBM iX), the world’s largest digital agency network. We help marketers including Birchbox, DSW, Microsoft, Nestlé, Newell Rubbermaid, North American Breweries, Sherwin-Williams, White Castle and Victoria’s Secret build Brand Belonging, cultivate customer relationships, fuel social impact and drive growth. Founded in 1981 with Apple as its first client, Resource/Ammirati is known for digital experience innovation and a rich tradition of thought leadership, including The OPEN Brand, which provided marketers a playbook for navigating the “always on,” technology-inspired and consumer-driven OPEN era. IBM iX acquired Resource/Ammirati in February 2016 as part of a collaborative mission to use creativity and technology to make anything possible for clients. For more information, visit http://www.resourceammirati.com.REAM

  • A minimum of 7 years’ experience in advertising, digital or related marketing with demonstrated business-development and team-management skills (brand management or agency experience preferred)

Global Services

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.