IBM Cloud Object Storage provides organizations the ability to store, manage and access today's rapidly growing unstructured data in a hybrid cloud environment. Relied upon by some of the world’s largest data repositories, our proven solutions turn storage challenges into business advantage, supporting both traditional and emerging cloud-born workloads for digital transformation. IBM Cloud Object Storage is built on technology from object storage market leader Cleversafe, acquired by IBM in late 2015.The IBM Cloud Object Storage business unit is growing at a rapid pace, and we need your help! We’re changing the way organizations store and employ their data to deliver better customer experiences, unearth new business models and optimize operations. Our team will play a significant role in the future of IBM. We offer a flexible, forward thinking, data loving, and entrepreneurial work environment at a company that rewards your creativity and contribution to our success.We are looking for a Portfolio Marketing Manager to join our Portfolio Marketing team, responsible for the worldwide marketing of our storage offerings through the development of strategy and content that builds thought leadership, maximizes customer engagement and creates revenue opportunity for the business. A successful candidate will have a track record developing positioning/messaging and content that creates market awareness, Sales enablement, positive media coverage, analyst endorsements and fuels demand gen campaigns. Proven ability to internalize complex, technical concepts to develop clear, differentiated and engaging external messaging is essential. This role requires an individual with the technical background, marketing knowledge and the writing and content development skills to create persuasive marketing programs and campaigns that deliver results on a worldwide basis. Responsibilities include the following:
Develop and implement marketing plans to deliver compelling point of views, strategic messaging and proof points that improve the portfolio's market position and support the achievement of business goals.
Drive strategy, messaging and content development for product launches, announcements, industry events, customer roundtables, and digital interactions (blogging, web-site, social, advertising, content syndication, etc).
Produce selling collateral and tools such as offering data sheets, technical white papers, sales plays, client presentations, case studies, business case tools, competitive analysis, demonstrations, client testimonials, trial offerings etc.
Create digital campaign assets that address clients at every stage of the buyer journey (blogs, advertising, papers, videos, third party assets, syndicated content, etc), working with agencies and Performance Marketing.
Create client reference program materials including press releases, testimonials, advertising, case studies, speaking engagements etc., working closely with clients and Sales.
Provide inputs and insights to trade analyst reports and presentations for analysts, to create market credibility and gain analyst endorsements.
Manage and be accountable for marketing spending, keeping within budget.
Collaborate with Offer Management, Sales, Analyst Relations, Media Relations, Performance Marketing and other stakeholders in defining positioning, shaping messaging and external communications.
Represent buyers’ wants and needs to internal stakeholders, ensuring that the voice of IBM Cloud Object Storage resonates with target buyers through all marketing activities. Provide guidance to extended marketing functions and regional marketing teams to raise awareness, deepen thought leadership, and help drive pipeline-generating activities.
Bachelor’s Degree required. Technical degree and MBA preferred.
5 years in business-to-business, technical product/solutions marketing roles, with proven record of success achieving positioning, market share and revenue goals.
5 years expert writing and content development skills required, including knowledge of digital marketing.
5 years experience in Cloud and/or Storage IT sectors preferred.
Ability to function well in a fast-paced, dynamic environment with competing priorities and objectives.
Ability to travel up to 15%.
Must live within daily commuting distance of Chicago, IL or Boston, MA
At least 5 years' experience in business-to-business, technical product/solutions marketing roles, with proven record of success achieving positioning, market share and revenue goals.
At least 5 years' experience expert writing and content development skills required, including knowledge of digital marketing.