IBM’s Market Development and Insights team provides value creation by delivering trusted, integrated strategic insights and recommendations that improve IBM business performance and fuel growth. The Social Insights discipline is a globally-distributed research capability specializing in analysis of multiple sources of social data. We provide proprietary thought leadership primarily through the execution of research programs on emerging trends and behavior in social media. We add value to our stakeholders and IBM through translation of research findings into key actionable insights related to consumer behavior, product adoption, brand perception and competitive context. Responsibilities Review and synthesize multiple sources of data (secondary data, social data, and market data) into actionable insights that connect directly to client business objectives. The ideal candidate will be able to translate complex data into a story that speaks to the opportunities and challenges faced by our clients both in the market, as well as in their digital ecosystem. Create and align reports and dashboards with stakeholder teams, dashboards that visually represent KPIs and inform the stakeholders about potential areas of success / failure. Play a consultancy role by working with different social listening tools, interpreting social media data and conversation while conveying best recommendations. Test and assess the pros and cons of various social monitoring platforms in capturing social media conversations and offering data visualizations as well as in providing the adequate degree of customization and detail matching the expectations of various audiences within IBM. Experience Guidelines This person will have the ability to scope, collect, analyze and present social media-specific research, and will also have: A deep understanding and passion for social media, 2 to 4 years of experience of digital education; 2 to 3 years of marketing research/ business intelligence experience, especially but not restricted to social media listening, monitoring, research and analysis and hands-on experience working with social media listening tools; Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘why it happened’ and ‘what should be done’; Language skills should include fluency in English; other European languages (especially Spanish) are a plus; Marketing Experience and knowledge of the IT market and competitive landscape are preferred.
N/A Please check the full job description for details
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.