IBM Portfolio Marketing Manager (PMM), Cross-Business, Europe Region in BUCHAREST, Romania

IBM Global Marketing Centre Romania Portfolio Marketing Manager (PMM), Cross-Business, Europe Region IBM Global Marketing Center - Bucharest is looking for talented and proactive people to join its team. The objective of the Center is to act as the marketing engine for IBM across Europe, driving and assisting in a variety of marketing campaigns spanning a spectrum of products and business units. You can. Join us! We are looking for a Portfolio Marketing Manager (PMM) to cover the European region across IBM’s divisions. Working with the Europe Portfolio Leader, she/he will apply deep portfolio and buyer expertise in order to help architect the end-to-end marketing strategy, partnering across the marketing ecosystem to facilitate the execution and business results. The PMM will be accountable for delivering the consolidated Marketing Business Plan, the pipeline management system and the overall Portfolio Marketing management system that improve the portfolio’s market position, competitive advantage and business results. The PMM also interprets business performance metrics and drives action plans to improve results together with the Europe Portfolio Leader. Key responsibilities: The Cross–Business Portfolio Marketing Manager’s activities will include but not only limit to the following:

  • Marketing Business Plan support and expertise

  • Ensure that each BU and each IMT has a Marketing Business Plan in place and completed

  • Consolidate the Marketing Business Plan in order to offer an European view

  • Planning

  • Ensure the Portfolio quarterly planning process is in place and up to date

  • Ensure that the geographic Portfolio Marketing teams follow this process

  • Get input on templates and update

  • Next Quarter Pipeline management system

  • Collaborate with Sales Operations Global team in order to receive the Next Quarter Pipeline management reports

  • When experience is sufficient, take lead in preparing and sending Next Quarter Pipeline management reports to Sales Operations Global team

  • Ensure the Europe’s countries and business divisions follow Next Quarter Pipeline management process

  • Management system

  • Run the metrics for Portfolio Marketing in Europe

  • Maintain scorecard by close liaison with Europe’s countries Portfolio Marketing Leaders and business divisions

  • Call out areas of concern in scorecards

  • Maintain Europe Portfolio Marketing community

  • Ensure the Portfolio Boards calls are in place throughout the year

  • Skills program

  • Help organize European skills programmes

  • Encourage people to assess/re-assess skills as Global assessment program re-iterates

  • Provide analysis and reports on skill levels, depending on data available

  • Communicate availability of education


  • Minimum 4 years experience in developing marketing strategies and plans

  • Excellent analytical and project management skills, high attention to detail

  • Initiative and self-drive to work in a constantly changing environment

  • Excellent communication skills, proficient in presentations and influencing relationships

  • Digital and social media know how

  • Proficiency with spreadsheets & presentation software

  • Fluent English

  • Digital native

  • Proficiency with spreadsheets & presentation software (Excel & PowerPoint a must)

CHQ Marketing