IBM Marketing Campaign Manager (BeNeLux) in BUCHAREST, Romania

IBM Global Marketing Center - Bucharest is looking for talented and proactive people to join its team. The objective of the Center is to act as the marketing engine for IBM across Europe, driving and assisting in a variety of marketing campaigns spanning a spectrum of products and business units.You can. Join us!Key ResponsibilitiesAs a Marketing Campaign Manager you will coordinate the execution of an integrated end-to-end campaign strategy that supports the category business objectives and delivers the right mix of digital and event tactics to increase pipeline and create new leads. This extends from applying analytics to better profile, target and re-target prospects through to dynamically adapting campaigns to deliver higher quality responses and improve conversions rates.Activities• Help building integrated end-to-end campaigns inclusive of events, digital, social and nurture• In partnership with marketers from other teams, the Campaign Manager defines the tactic and offer mix that will engage prospects and buyers and help progress opportunities to sales• Apply data driven analytics and assess campaign performance to ensure they are driving expected results• Manages the end-to-end response management plan and adjusts campaign tactics to improve response volume and quality• Partners with the GEOs to drive local execution• Prepares and manages the program marketing budget• Manages the program guidance and delivery to ensure that campaign execution is meeting business objectives• Manages the program system requirements: offers, assets, tactic code creation, campaign maps, etc.• Develop prospecting campaigns supported by lead detection triggers to target and retarget new buyers• Ensures integration in all aspects of campaign, event and digital/social execution Key Skills- Expert understanding of the marketing mix; highly proficient in building campaigns- Strong project management skills; excellent communicator- Knowledge in some marketing disciplines, preferably Dialogue Marketing or Direct Marketing, Digital Marketing (Marketing Automation), and Lead Management.- Knowledge in Sales jobs and their needs- Highly motivated – “Can do” attitude- Structured thinker- Able to work proactively in a multi-tasking, fast paced environment- Good numerically (Good spreadsheet) skills- Strong and pro-active communication- You are used to work together with an international team, able to work across Europe by telephone / email with IBM and Agency resourcesRequiredEnglish: Fluent

Strong experience in integrated campaigns

CHQ Marketing