IBM Campaign Specialist UKI in BUCHAREST, Romania

At IBM, progress is our passion. We're dedicated to helping the world work better. Interested in getting involved?You can. Join us!IBM Global Marketing Center - Bucharest is looking for talented and proactive people to join its team. The objective of the Center is to act as the marketing engine for IBM across Europe, driving and assisting in a variety of marketing campaigns spanning a spectrum of products and business units.The Role: Creates always-on campaigns in our Marketing Automation tool (‘IBM Campaign’) based on the information provided in complex campaign maps. Sets up end-to-end campaigns, including the response routing to sellers or agencies.Key Responsibilities:Works closely with Campaign Managers, Digital & Event Specialists as well as Analytics Specialists to support and enable campaigns from a tools perspective.Specifies the functional design of the campaign and any underlying technical requirements. The specification is then built on the platforms and delivered live in market across multiple channels including digital (inbound and outbound), inside sales, email, and events.Works with the necessary Marketing Tools and implements campaigns in ‘IBM Marketing’ platform, including:- Offer definitions, audience cells, flowchart development.- Apply global, local, and campaign specific suppression rules.- Execute test runs of the campaign, troubleshoot any issues.- Schedule, execute and monitor the campaign in market (including some base reporting)- Retire the campaign and associated assets when appropriate.People in this role are experts in marketing automation technology and its use in evolving technology like paid media, social media, and mobile.Required Skills:- At least 3 - 5 yrs working experience in MAT.- Understanding and experience of digital marketing, concepts and implementation of Always-on-campaigns (End-to-end)- Strong understanding of Marketing Automation platforms / Marketing Platform Ecosystem (preferred IBM Campaign, also known as Unica)- Logical thinking, combined with Analytics capabilities- Candidates have to be very organized, excellent team-player and do excellent time management- Communication skills (being able to use business language to explain technical background)Required:

  • Bachelor's Degree

  • English: Fluent

At least 3 - 5 yrs working experience in MAT

CHQ Marketing