IBM Marketing Automation Specialist in BANGALORE, India

About IBM:-IBM has been present in India since 1992. IBM India's solutions and services span all major industries including financial services, healthcare, government, automotive, telecommunications and education, among others. As a trusted partner with wide-ranging service capabilities, IBM helps clients transform and succeed in challenging circumstances. The diversity and breadth of the entire IBM portfolio of research, consulting, solutions, services, systems and software, uniquely distinguishes IBM India from other companies in the industry.Business Unit Introduction:-IBM Sales & Distribution develops, integrates, sells and distributes IBM's unparalleled array of products and services. IBM offers its products through its global organizations. Consistent with IBM's focus on business values, the company's global team of account representatives combines a deep understanding of each client's organizational and industry specific needs with comprehensive knowledge of the products, technologies and services offered by IBM and its network of business partners.Who you are: You will join as a Marketing Automation Specialist and will be responsible to execute campaigns,in addition you will also be a manager for all the IMT/IOT Marketing Automation Specialist.What you'll do:

  • Leading a team of highly experienced Marketing automation specialist,working with the Corporate team to bring optimization to Campaigns

  • Responsibilities include contributing to the customer path to proficiency development with a view to advanced capabilities and execution on the platforms, specifying the functional design of the campaign and any underlying technical requirements.

  • The specification is then built on the platforms and delivered live in market across multiple channels including digital (inbound and outbound), inside sales, email, and events. You should have some marketing experience

  • Develop the strategy around the use of marketing automation platforms to execute campaigns in market at scale using company standards and industry best practices.

  • Contributing to the customer path to proficiency development with a view to advanced capabilities and execution on the platforms.

  • Specifying the functional design of the campaign and any underlying technical requirements. The specification is then built on the platforms and delivered live in market across multiple channels including digital, inside sales, email, and events.

How we’ll help you grow:

  • You’ll have access to all the technical and management training courses you need to become the expert you want to be.

  • You’ll learn directly from expert developers in the field; our team leads love to mentor.

  • You have the opportunity to work in many different areas to figure out what really excites you.

  • Unica Campaign Experience (Relevant Unica campaign experience should between 4 to 6 years)

  • Basic SQL (should be able to query and ie joins,group function etc)

  • Exposure to Campaign Management concepts in B2C or B2B environment(should understand what a campaign is,what is an event ...etc)

  • Proven communication skills

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.