IBM has been present in India since 1992. IBM India's solutions and services span all major industries including financial services, healthcare, government, automotive, telecommunications and education, among others. As a trusted partner with wide-ranging service capabilities, IBM helps clients transform and succeed in challenging circumstances. The diversity and breadth of the entire IBM portfolio of research, consulting, solutions, services, systems and software, uniquely distinguishes IBM India from other companies in the industry.IBM Sales & Distribution develops, integrates, sells and distributes IBM's unparalleled array of products and services. IBM offers its products through its global organizations. Consistent with IBM's focus on business values, the company's global team of account representatives combines a deep understanding of each client's organizational and industry specific needs with comprehensive knowledge of the products, technologies and services offered by IBM and its network of business partners.Roles & Responsibilities:Develop and implement the digital strategy as part of the overall client journey to maximize demand and ensure the highest effectiveness for the digital presence. Responsibilities include identifying priority digital touch points, including mapping of content required for each touch point; defining digital revenue targets for the relevant category and portfolio; designing the digital journey across content, assets and tactics, including paid media, SEO, SEM, on domain and off domain activities; and working with the Campaign Manager to ensure digital touch points are part of the integrated end-to-end planning. Skills:• Perform Digital Planning & Execution• Apply Knowledge of Digital Content & Design• Implement Digital Marketing Measurements & Reporting• Use Search Engine Marketing & Web Optimisation Techniques• Perform Social Media Planning & Execution• E Commerce
Professional with 5 years of related digital marketing experience. Very strong communication and organization skills required as the stakeholders and support team for this role are located globally. Must be able to run projects with little to no direction directly from stakeholders, who will be located in the IMT being supported while accountability to this team for delivery.