IBM is seeking a Content Marketing Professional who can internalize complex technology concepts and develop narratives and content that drive engagement from IT Executives and LOB executive influencers as they lead digital transformations in their organization. As a key member of our Marketing Team, you will work with other content marketing leaders, portfolio marketing, campaign, social and digital strategists, and other marketing and subject-matter experts and agencies to market a new Systems offering, IBM LinuxONE via, digital campaigns targeted to new buyers and influencer groups. For these prospective customers, the role of IT leaders is transforming in response to the demand of their end users and the integration of mobile, social and cloud with traditional IT. IT leaders are becoming trusted service providers by mastering Hybrid Cloud, Big Data and Analytics, and next generation applications like blockchain and other open source apps as a foundation for business growth for the organization. The Content Marketing Professional will develop compelling stories and content that address the needs of these IT leaders and deliver those stories in multiple formats that are optimized by distribution channel.Roles and Responsibilities:
Develop content strategies and plans that are aligned to target roles and the buyer’s journey.
Be proactive and innovative in reaching target audiences in new ways.
Develop working knowledge of key buyer and influencer roles, their pain points, and how they go about discovering and learning ways to solve their problems.
Create quality marketing assets, working with agency teams and industry analysts to design and deliver exciting new content that emphasizes solution capabilities.
Be data driven, learning where IT leaders get information, what media they prefer, who they trust and how they prefer to consume the information.
Define the client journey that delivers the right content at the right time in the right way through digital, social, traditional, and event marketing.
Work with campaign marketing managers to assess existing assets and offers and identify gaps and continually optimize narratives and assets to drive maximum engagement.
Leverage our program execution and influence in-country marketing teams to drive exposure.
Adjust plans and priorities as appropriate based on performance metrics.
Success will require new, innovative thinking and creative approaches to elevating and energizing the discussion, focused on a buyer centric approach, given competitive threats and strategic business opportunities among new buyers, new markets and new channels.
This position requires an individual with:
Proven collaboration skills
Excellent writing and content development skills
The ability to create clear and differentiated value propositions
Proven stakeholder management abilities
The desire to work in a fast-paced environment
Preferred work locations: Austin, TX or Raleigh, NC
1 year experience in Market management
2+ years' experience in Editorial writing (blogs, etc.)
3+ years' experience in Content Marketing, Content Development Digital Marketing and Social Media Marketing
3 years' experience in communicating with customers
1+ years' experience in Information Technology
1 year experience in Audience Analysis and Campaign Development
1 year experience with Adobe products such as Illustrator, Photoshop or InDesign
2+ years' experience with MS Office including PowerPoint, Excel, Outlook and Word
Excellent writing and speaking English skills