This is a fantastic opportunity to join the award-winning, digital team at The Weather Company, an IBM business, to lead a first-of-its-kind ad product: Cognitive Ads powered by IBM’s Watson. These native ads run across our mobile, tablet and web properties, touching more than 200MM consumers every month, and we are working on a syndication strategy, building a scalable ad product that can be run anywhere, in any environment. This candidate will own the strategy and execution of the product, whose recent launch has received a lot of media attention. The candidate will also orchestrate the work of several teams, including engineering, creative, ad operations, measurement, and data science, to ensure high-quality, timely releases. This role can be based in either NY or Atlanta, GA.RESPONSIBILITIES:
Work closely with Sales to help identify new verticals and clients to target, and then take that data back to the team for prototyping and development.
Be a thought leader in this nascent space, championing Cognitive Ads internally to other stakeholders at the company and externally to via engagement with media and at conferences.
Work closely with our Creative team to guide end-user experience, and to ensure that it aligns with client goals and KPIs.
Provide requirements to Engineering team and ensure that the product is built on time and in a scalable fashion.
Act as day-to-day contact for relevant vendor relationships to ensure all product needs are supported.
Own, track, and report on product delivery and performance.
Offer sales support through brainstorming new product ideas, assisting with strategic packaging and product positioning and answering product-related questions.
Communicate new ad product capabilities, product launches or updates, and provides training (as needed) with Sales and Ad Operations.
Prioritize product pipeline effectively based on company strategies, resources, and time.
Previous Ad Tech & Product Management experience
Experience working with native advertising
Experience working within the online/mobile environment
Experience working with AI or AI-like systems (NLP, bots, machine learning, etc.)
Passion for working with data driven products
Proven success in leading and managing projects
Calm under pressure, with flexibility and adaptability to rapidly changing environment
Demonstrates resourcefulness in managing the scope of responsibilities
Creative, out-of-the-box conceptualizing skills, with ability to work within pragmatic boundaries
Strong organizational skills, including the ability to manage a diverse workload and assign priorities to tasks
The Weather Company